Client
Office for Ageing Well
Services
Health Check, Marketing Cloud
Year
2024
Challenge
The Office for Ageing Well was experiencing significant deliverability challenges and underperformance in their email campaigns, impacting their ability to effectively reach and engage their audience.
What We Did
Xenai Digital worked with the Seniors Card Unit to address deliverability challenges in Marketing Cloud. Through a comprehensive Health Check, we identified key issues impacting email delivery and provided targeted solutions to improve performance. Additionally, we provided guidance on best practices to help them optimise and effectively use Marketing Cloud’s features.
How It Solved Their Problem
Office for Ageing Well was able to effectively manage their records using data extensions, improve user experience with a revamped functional preference page, and address email deliverability challenges by rewarming emails to hard bounces. These efforts led to a significant increase in their sender score, ensuring more reliable and effective communication with their audience.
