Client
Rapid Response Revival
Services
Salesforce CRM
Every year, sudden cardiac arrest strikes 25,000 Australians at home, where survival rates are under three percent. Rapid Response Revival set out to change that with the CellAED, a compact, easy-to-use defibrillator for every household. To turn their life-saving vision into reality, they partnered with Xenai Digital to build a digital platform that could scale fast and reach more people in need.
Closing the Survival Gap
Traditional defibrillators are bulky, complicated, and expensive, making them out of reach for most homes. Over 80 percent of cardiac arrests happen at home, which leaves a huge gap in survival chances as every minute without help can mean the difference between life and death. Rapid Response Revival wanted to create a new kind of medical device, affordable, portable, and easy for anyone to use.
As CMO Mark Hillebrand explains, the true measure of success for Rapid Response Revival is not just about sales or clicks, but about saving lives. To make this vision a reality, they needed more than a traditional sales model. They needed a direct-to-consumer approach that could scale globally and manage sales, subscriptions, and customer relationships with the speed and reliability their mission demanded.
How Xenai Helped
With TGA approval in hand, Rapid Response Revival had a short window to bring their product to market. Xenai Digital’s Salesforce expertise helped make that happen quickly. Working together, we built a robust, scalable Salesforce platform in just six to eight weeks.
- Building a Scalable Foundation: Using Salesforce, we created a minimum viable product (MVP) that could manage pre-orders and customer data from day one. This was not just a short-term fix, but a long-term investment in a platform ready for major growth, automation, and efficiency.
- Launching the “CellAED for Life” Subscription: One of the biggest challenges was ensuring every device stayed ready for use. Xenai Digital helped implement the “CellAED for Life” subscription model, powered by Salesforce. With this system, the device’s battery and pad expiry are tracked using a built-in SIM card. Customers pay a small monthly fee and receive a replacement before the old device expires. This approach offers true peace of mind and builds lasting trust with customers.
- Enabling Global Expansion: Rapid Response Revival’s ambition goes far beyond Australia. The platform was designed to be flexible and scalable, supporting growth into the UK, Europe, and beyond.
Saving Lives and Growing the Market
The results have been remarkable. Within just a few months, Rapid Response Revival secured nearly 5,000 pre-orders in Australia, making a strong entry into the defibrillator market. This rapid growth shows what’s possible when a ground-breaking product is matched with a customer-focused digital platform.
But for Rapid Response Revival, the real impact is measured in lives saved. As Mark Hillebrand shares, “We know for every thousand [devices] that are out there, a life will be saved.” This kind of mission-driven ROI is what drives both organisations.
A Real Difference for People
Take the story of David Whiting, who was resuscitated by an off-duty lifeguard using an AED. His survival was only possible thanks to quick intervention. With CellAED, that help can come from a family member, coach, or even a child, usability testing has shown a seven-year-old can operate it. It’s more than a medical device; it’s real peace of mind for families and communities.
Partnership for Impact
The partnership between Rapid Response Revival and Xenai Digital shows how the right digital solution, matched with a bold mission, can drive both business growth and life-changing results.
Ready to Create Your Own Success Story?
If you want to unlock the full potential of your business and achieve real impact, get in touch with Xenai Digital. Our team is ready to help you transform your operations and turn your mission into reality.