For many enterprise businesses, Salesforce Data Cloud is more than just a data management solution – it’s a strategic gateway to more intelligent, personalised, and automated customer engagement. Particularly when paired with tools like Marketing Cloud and Agent Force, Data Cloud becomes a foundational pillar in creating real-time, data-driven experiences.
But where should you start?
At Xenai Digital, we’ve seen companies overcomplicate their first steps with Data Cloud. The truth is: a Minimum Viable Product (MVP) implementation doesn’t need to be heavyweight. It just needs to be purposeful.
Start Simple. Start Smart.
We recently supported a client in a proof of concept (POC) that perfectly demonstrates how low-lift a high-impact MVP can be. Here’s what we did:
- Brought in core data from Marketing Cloud — focusing on metrics and purchase history.
- Ingested this data using daily stream bundles.
- Leveraged Data Cloud’s drag-and-drop interface to segment and create Google Ad audiences.
The result? Rapid audience creation enriched with meaningful, real-time data — without any complex custom development.
This kind of MVP doesn’t just prove value fast — it sets the foundation for scaling. With the right data sources connected, businesses can immediately act on insights and progressively build towards more advanced use cases like Agent Force integration, real-time personalisation, and automated next-best actions.
What to Prepare Before You Dive In
To maximise your Data Cloud implementation from day one, here’s what we recommend preparing:
- Identify your high-value use case – Target quick wins like audience segmentation, ad targeting, or churn prevention.
- Map your data sources – Know where your customer, engagement, and transactional data lives. Focus on ingesting the most impactful streams first.
- Define your MVP criteria – Align your goals with measurable outcomes (e.g. ad performance lift, segment accuracy).
- Empower your team – Ensure stakeholders understand the drag-and-drop tools, and how they can be used for fast audience creation and activation.
- Plan for growth – Treat the MVP as a launchpad, not a finish line. Futureproof your architecture for scale.
