Global Salesforce recognition builds on Xenai Digital’s 2025 ANZ Customer Success & Innovation Partner of the Year award.
Xenai Digital has been named a global 2027 Salesforce Partner of the Year winner in the System of Context (Data 360) – Consulting Partner category.
Announced by Salesforce on 27 August 2026, the recognition places Xenai Digital among 43 winners across 14 categories and 18 countries. According to Salesforce’s official Partner of the Year announcement, entries were evaluated by an international panel of Salesforce leaders, with emphasis on customer success, innovation, adoption and measurable business value.
For Xenai Digital, the award marks an important step from regional impact to global recognition. It also reinforces a principle that has always guided our work: Salesforce transformation should not stop at implementation. It should connect the right context to the right action and create measurable value for the business.
From Salesforce Partner of the Year recognition in ANZ to the global stage
In February 2026, Xenai Digital was named the 2025 Salesforce ANZ Customer Success & Innovation Partner of the Year. That Salesforce ANZ Partner of the Year recognition celebrated customer success, innovation and the ability to turn Salesforce technology into tangible outcomes across Australia and New Zealand.
Six months later, the 2027 Salesforce Partner of the Year award for System of Context brings that story to the global Salesforce ecosystem.
The two awards recognise different capabilities, but they share one foundation: connecting strategy, data, technology and delivery to improve how organisations serve customers, make decisions and grow.
WHAT CONNECTS BOTH AWARDS
Customer success is not measured by what goes live. It is measured by what changes after go-live.
What is Salesforce System of Context?
A System of Context gives people and AI agents the trusted, current information they need to understand a situation and act appropriately. It brings together customer data, business rules, operational signals, permissions and history so decisions are made with meaning, not in isolation.
Salesforce describes the System of Context as the real-time data foundation that makes agents smarter and recommendations more precise. Data 360 sits at the centre of this foundation, supported by capabilities such as data federation, integration, analytics and Zero Copy access.
This matters because most organisations do not lack data. They lack usable context. Customer information may be spread across CRM, service platforms, commerce systems, marketing tools, loyalty programmes, operational applications, data warehouses and external platforms.
Without a connected context layer, teams spend time searching for answers, customers repeat information and AI agents respond using incomplete or outdated signals. A well-designed Salesforce System of Context changes that by making trusted information available at the moment of engagement.
Why Data 360 matters in the agentic era
The rise of Agentforce and enterprise AI has made data readiness a board-level question. An AI agent can only be as useful as the context it receives, the business rules it follows and the actions it is permitted to take.
Data 360 helps organisations create unified customer profiles and activate trusted data across Salesforce. Zero Copy patterns can make selected information available from an existing data platform without creating another unnecessary copy, helping businesses reduce duplication while improving the timeliness of customer insight.
For business leaders, the goal is not to connect every data source simply because it exists. The goal is to identify the context that changes a customer interaction, operational decision or commercial outcome, then make that context secure, reliable and actionable.
What better context looks like in practice
More relevant customer engagement
Marketing and sales teams can respond to current behaviour and intent rather than relying only on static segments or disconnected campaign history.
Faster, more informed service
Service teams can see the customer relationship, recent activity and operational context in one place, reducing repetition and improving resolution quality.
Safer and more useful AI
Agentforce can work from governed data, approved knowledge and defined permissions, helping organisations move from AI experiments to trusted production use cases.
Measurable return on Salesforce investment
Connected context helps organisations improve the value of the Salesforce platforms they already own by linking technology decisions to growth, efficiency, customer lifetime value and service outcomes.
Choosing an award-winning Salesforce consulting partner in ANZ
Businesses searching for a Salesforce consulting partner in Australia or a Salesforce partner in New Zealand need more than technical configuration. They need a partner that can translate commercial priorities into a practical architecture, deliver safely and prove whether the investment is working.
Xenai Digital brings an ROI-focused approach to Salesforce strategy, implementation and optimisation across ANZ and the wider APAC region. Our work spans Data 360, Agentforce, Sales Cloud, Service Cloud, Marketing Cloud and connected customer experiences.
We begin with the outcome that needs to change. From there, we identify the data, platform capabilities, operating processes and adoption requirements needed to deliver that outcome. This keeps the roadmap grounded in value and helps customers scale from a focused use case rather than treating transformation as a technology exercise.
The 2025 Salesforce Partner of the Year ANZ recognition and the global 2027 Salesforce Partner of the Year award provide independent validation of that approach. More importantly, they raise the standard we set for every engagement that follows.
Meet Xenai Digital at Dreamforce 2026 in San Francisco
The Xenai Digital team is looking forward to receiving the award at Dreamforce 2026, taking place at the Moscone Center in San Francisco from 15 to 17 September 2026, with an online broadcast available through Salesforce+.
Dreamforce brings together the global Salesforce community to explore the future of CRM, Data 360, Agentforce and the Agentic Enterprise. For organisations evaluating their data and AI roadmap, it is also an opportunity to move beyond product conversations and examine the operating context required to make those technologies deliver value.
Xenai Digital leaders Pauline Pangan and Robin Leonard will be in San Francisco throughout Dreamforce. If your organisation is attending and exploring Data 360, Zero Copy, Agentforce or a wider Salesforce transformation, we would welcome the opportunity to meet.
DREAMFORCE 2026
Meet an award-winning Salesforce Partner in ANZ and explore how trusted context can turn your Salesforce and AI investments into measurable outcomes.
Recognition is a milestone, not the finish line
Being named a 2027 Salesforce Partner of the Year winner is a proud moment for Xenai Digital. It belongs to the people who solve difficult problems, the customers who trust us with meaningful transformation and the Salesforce teams who collaborate with us across the ecosystem.
The next chapter is about applying that recognition to even bigger challenges: helping organisations create trusted data foundations, move AI into production and build customer experiences that are more connected, intelligent and valuable.
Better context creates better decisions. Better decisions create better customer and business outcomes. That is the work we will continue to pursue across ANZ, APAC and the global Salesforce ecosystem.
Planning your Salesforce, Data 360 or Agentforce roadmap?
Talk to Xenai Digital about connecting your data, technology and customer experience to measurable ROI.
Frequently asked questions
Who won the 2027 Salesforce Partner of the Year award for System of Context?
Salesforce named Xenai Digital and Coastal as the consulting partner winners in the 2027 System of Context (Data 360) category. Xenai Digital was one of 43 winners selected across 14 categories and 18 countries.
What is Salesforce System of Context?
Salesforce System of Context is the trusted, real-time data foundation that connects customer information, operational data, business rules and permissions. It helps people and AI agents make more accurate, relevant and governed decisions.
Is Xenai Digital a Salesforce Partner in ANZ?
Yes. Xenai Digital is a Salesforce consulting partner serving organisations across Australia, New Zealand and the wider APAC region. It was named the 2025 Salesforce ANZ Customer Success & Innovation Partner of the Year.
Will Xenai Digital attend Dreamforce 2026?
Yes. Xenai Digital leaders Pauline Pangan and Robin Leonard will attend Dreamforce 2026 in San Francisco, where Xenai Digital looks forward to receiving its 2027 Salesforce Partner of the Year award.
When and where is Dreamforce 2026?
Dreamforce 2026 takes place from 15 to 17 September 2026 at the Moscone Center in San Francisco. Salesforce will also provide an online broadcast through Salesforce+.