Client
Cancer Council Victoria
Services
Salesforce Marketing Cloud
Cancer Council Victoria is one of Australia’s most respected not-for-profits, committed to saving lives through cancer research, prevention, and support. With thousands of donors, stakeholders, and volunteers, effective communication is critical to their mission – but their legacy systems were getting in the way.
The Challenge
Cancer Council Victoria was managing campaigns using over 100 spreadsheets. Contact data was inconsistent. Engagement was hard to track. Teams were wasting hours on manual tasks instead of focusing on the mission: helping more people affected by cancer.
Without a unified platform, the organisation faced:
- A high risk of spam issues due to siloed unsubscribe tracking
- Limited visibility into campaign performance
- A disjointed experience for supporters
The impact? Slower outreach. Missed opportunities. And less time for research, prevention and care.
What Xenai Did
Xenai Digital replaced the fragmented processes with Salesforce Marketing Cloud. We unified their supporter data, built automation into their outreach, and established strong governance to reduce risk.
We also:
- Created six months of email campaigns pre-launch, ready to deploy
- Developed a secure IP warm-up plan to protect deliverability
- Optimised their data structure for personalisation at scale
With Salesforce already in place elsewhere in the organisation, we helped bridge systems and unlock existing value faster.
The Results
- Over 100 spreadsheets eliminated
- Email operations streamlined and automated
- Increased campaign visibility and control
- Reduced risk of spam and compliance issues
- Cancer Council team freed up to focus on high-impact work
The real win? More time and clarity to advance their mission – supporting patients, funding research, and improving early detection.
The Human Impact
“Xenai Digital has been an incredible partner… they go above and beyond daily. They listen, adapt, and move fast – making the entire process smoother and more manageable.”
Mary Hayward, Project Manager, Cancer Council Victoria
Who We Are
Xenai Digital is a strategic Salesforce consultancy with over 14 years of experience and a 250+ person team across delivery, strategy, and marketing operations. We bring clarity, velocity, and confidence to every digital transformation.
Ready to See What’s Possible?
If your team is spending too much time on admin and not enough on what matters, it’s time for a change. Xenai Digital helped Cancer Council Victoria free up their people, improve supporter engagement, and get back to focusing on their real mission.
We can do the same for you. Reach out and let’s talk about your next transformation.