ChildFund Australia is at the heart of international development, working to break the cycle of poverty for children in some of the world’s most disadvantaged communities. As a core member of the ChildFund Alliance, they reach millions of lives every year. Their work delivers sustainable solutions, education, and protection for families in need. Donor engagement is crucial to driving this impact. But as ChildFund’s mission grew, so did the complexity of its marketing landscape. It became clear that a new digital approach was needed.
The Opportunity
In today’s nonprofit world, technology isn’t just a nice-to-have. It’s central to making an impact. ChildFund Australia saw a chance to level up by using Salesforce Marketing Cloud to connect with supporters in more meaningful ways. But legacy processes and tangled data made it hard to take advantage of automation tools like Journey Builder. The team needed a way to design journeys that inspire action and grow donations, without getting bogged down in data complexity.
What Xenai Digital Did
Xenai Digital partnered with ChildFund Australia to overhaul donor engagement, moving from manual workarounds to a streamlined, automated system. We started with a deep-dive Marketing Cloud Health Check, identifying where things could run smoother and finding opportunities for real gains.
To solve data challenges, we built a custom Heroku activity that allowed the team to map entry event variables directly into new data extensions. This automation bridged gaps between different data sources and finally unlocked the full power of Journey Builder. It made true supporter-centric engagement possible.
We launched lead generation journeys that focused on boosting conversions for donation campaigns. Every supporter touchpoint became more timely and relevant. By integrating Advertising Studio, ChildFund could now target donors and prospects across email and paid media, all from within Journey Builder.
We also restructured data extensions, giving the team the tools to segment and target supporters with pinpoint accuracy. To maximise reach, we rolled out strategies to improve email deliverability so every message landed where it mattered.
Throughout the project, Xenai worked closely with ChildFund’s marketing team. We provided hands-on training and guidance so they could take the reins and get the most out of their Salesforce Marketing Cloud investment.
The Results
ChildFund Australia now runs an agile, donor-centric marketing ecosystem. With smarter automations, sharper segmentation, and better email deliverability, they’re building stronger supporter relationships at scale. The new journeys are already delivering a measurable uplift in donations. The marketing team can now launch campaigns quickly and confidently. Most importantly, more resources are flowing to the children and communities who need them most.
Every digital transformation is really about people. For ChildFund’s marketing team, this journey was as much about building confidence as it was about changing technology. Working with Xenai, the team embraced new skills, overcame uncertainty, and started thinking bigger about what’s possible for their mission. The partnership sparked a culture of learning and innovation. It empowered them to make an even bigger difference for children worldwide.
At Xenai Digital, we believe technology should always serve a bigger purpose. If your organisation is ready to turn complexity into opportunity and put your mission at the heart of every journey, let’s chat. Together, we can build smarter, more human digital experiences that drive real impact.