Searching for AFDigital? You’re not lost. You’re right on track to meet its most powerful evolution yet: Xenai Digital.
If AFDigital was known for its precision in Salesforce implementation, Xenai Digital is the reimagined force that’s taking that legacy and cranking it up several notches. This isn’t just a name change. It’s the outcome of two powerhouses joining forces to build something the ANZ region, and increasingly the global market, cannot afford to overlook.
A Bigger, Smarter, Bolder Consulting Partner
Xenai Digital is the result of AFDigital joining forces with Digital Alchemy, a global leader in customer intelligence, data, and marketing automation. Headquartered in Sydney and with over 200 employees across 14 offices in 5 countries, Digital Alchemy brings enterprise-grade data know-how, sophisticated marketing systems, and serious strategic firepower. That capability now powers every Xenai Digital project.
So while the people behind AFDigital are still in the room, bringing their deep Salesforce skills, multi-cloud expertise, and proven track record, Xenai Digital now walks in with a much bigger toolkit. And more importantly, it is backed by a global backbone of talent, tech, and structure.
From Salesforce-First to Business Impact-Focused
Let’s be real. Implementing Salesforce isn’t hard. Making it work to actually drive growth, ROI, and loyalty is what separates the average consultants from the ones who move the needle.
That’s where Xenai Digital shines.
With headquarters in Sydney and a strong focus across Australia and New Zealand, Xenai Digital is one of the region’s most execution-focused consulting partners. We don’t just help brands adopt Salesforce. We help them turn it into a true business growth engine.
Client Wins That Speak Louder Than Buzzwords
Take Craveable Brands. With Xenai Digital, they supercharged their marketing segmentation and ROI by unlocking the full power of Salesforce Marketing Cloud.
Xenai Digital has also quickly taken a front seat in shaping the future of Salesforce-powered customer experiences. We were one of the first implementation partners of Agentforce, Salesforce’s new CX platform purpose-built for multi-location businesses. As one of the earliest to roll it out in Australia, Xenai Digital has helped brands like Fiji Airways and El Jannah tap into its potential. Being an early mover doesn’t just mean staying ahead. It means helping define the future.
Public sector and not-for-profit is another area where Xenai Digital’s impact runs deep. From Cancer Council Victoria and Unicef to Positive Salary Packaging and Office for Ageing Well, we’re working with mission-driven organizations to transform how they engage with their audiences. It’s not just about systems. It’s about delivering empathy at scale, simplifying access, and building long-term trust.
These aren’t just CRM upgrades. These are transformations designed to make lives better.
Built to Scale. Designed to Deliver.
Everything AFDigital stood for is still here at Xenai Digital. The craft. The care. The commitment to customer-first delivery.
What’s different is our scale, our structure, and our expanded scope.
The partnership with Digital Alchemy didn’t just give us a new name. It gave us deeper data capabilities, more industry-specific solutions, and the ability to deliver across marketing, sales, service, and analytics in one seamless approach.
We’re not here to sell platforms. We’re here to deliver results.
So whether you’re leading marketing, CRM, technology, or finance for a growing enterprise in QSR, nonprofit, public sector, or travel and hospitality, Xenai Digital is the partner that turns your Salesforce investment into real, revenue-generating, measurable business performance.
Curious to see how it all comes together? Let’s talk about how to turn your Salesforce investment into your biggest growth lever.
