Client
Fiji Airways Tabua Club
Services
Salesforce Marketing Cloud (SFMC) Integration
Fiji Airways’ Tabua Club offers frequent flyers perks like priority check-in, lounge access, extra baggage, and exclusive offers. The Plus tier adds benefits like guaranteed seats and guest lounge access, making travel more convenient and comfortable.
Challenge
Tabua Club wanted to consolidate all email communications under a single platform to streamline processes, reduce manual effort, and ensure consistent management of subscriber preferences for two different mailing streams: TabuaMail and BulaMail.
What We Did
We integrated Tabua Club’s member data from their CRM into Salesforce Marketing Cloud and ensured seamless synchronisation between systems. We cross-checked member subscriptions across both TabuaMail and BulaMail, and developed two distinct preference pages – one for each mailing stream – to respect and manage individual unsubscribe choices. Additionally, we created Data Extensions in SFMC to manage Tabua Club members, enabling all email communications to be sent via SFMC moving forward.
How It Solved Their Problem
By consolidating email communications within SFMC, Tabua Club can now manage all member communications from one platform, reducing operational overhead and eliminating the need to use multiple tools. The clear separation of unsubscribe preferences ensures compliance and improves the member experience, while simplified tracking makes campaign performance and list management far more efficient.
Expected ROI
- Significant time and cost savings through tool consolidation
- More effective campaign execution with centralised tracking of unsubscribes
- Ongoing integration will continue to streamline management processes