Client
Megaworld
Services
Digital Marketing Strategy, Digital Asset Refresh, Salesforce Marketing Cloud
Megaworld, a premier residential developer in the Philippines, knew that building world-class communities meant more than creating stunning physical properties. In the nation’s competitive property market, their minimal online footprint wasn’t enough to maintain their leadership position. Megaworld’s vision was clear: transition from basic digital presence to a strategic, data-driven marketing engine that would consistently attract and convert high-quality leads. This transformation would drive growth and solidify their reputation as an innovative, customer-centric developer.
The Opportunity
Megaworld spotted a crucial opportunity to modernise their customer engagement and lead generation. With the market growing rapidly, a stronger digital presence had become essential for lead acquisition. Rather than see this as a challenge, Megaworld’s leadership viewed it as their chance to lead the industry by embracing sophisticated digital marketing. They aimed to increase lead acquisition while building richer, more meaningful relationships with potential customers.
What We Did
Complete Digital Foundation Rebuild
Starting from minimal digital presence, Xenai Digital completely refreshed Megaworld’s digital assets. This included a top-to-bottom website redesign, implementing sophisticated email marketing programmes, and overhauling their social media content and strategy. Our goal was creating a cohesive, modern digital ecosystem that reflected Megaworld’s premium brand.
Strategic Marketing Cloud Implementation
Using Salesforce Marketing Cloud, we built a robust nurture journey that guided every lead through a personalised path to conversion. This strategic platform use was key to turning online engagement into tangible business results while maximising Megaworld’s investment.
Ongoing Optimisation and Growth
We ran Megaworld’s digital marketing operations for two years, achieving outstanding results through continuous testing and optimisation. This included creating eBooks, implementing conversion rate optimisation, and running targeted digital advertising campaigns.
The Results
Megaworld’s digital transformation delivered impressive, measurable outcomes. In just six months, they achieved a 92% increase in organic search traffic and a 39% increase in lead conversion rate. Most impactful was the cost per lead decrease from $100 to just $40, showcasing significant marketing ROI improvement. This project drove measurable growth while solidifying Megaworld’s status as a digital innovation leader in real estate.
What It Means For The Team
For Megaworld’s sales agents, this digital transformation meant no more cold-calling from old lists. Instead, they engaged with high-quality, pre-qualified leads genuinely interested in their properties. For customers, it meant a seamless, personalised journey where they received relevant information at the right time, making finding their dream home simpler and more enjoyable.
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