Client
Vision Australia
Services
Marketing Cloud
In the non-profit world, connecting personally with supporters and donors is at the heart of the mission. Vision Australia, a leading national provider for people who are blind or have low vision, lives this every day. Supporting over 25,500 people nationwide, their commitment is unwavering. To deliver on their mission in the digital age, Vision Australia needed to lift their engagement and overcome the challenge of scattered data and manual processes. That’s when Xenai Digital stepped in as their partner for change.
Why Change was Needed
Vision Australia was already using Salesforce Marketing Cloud but knew they weren’t getting the most out of it. Their digital environment was fragmented, with data sitting in multiple places and manual steps slowing everything down. The opportunity was clear: bring all the data together, clean it up, and automate key processes. This would create a seamless, accessible, and truly personal experience for every supporter. It wasn’t just a technical upgrade; it was a strategic move to help Vision Australia connect with their community more meaningfully and drive their mission forward with greater efficiency.
How Xenai Helped
Xenai Digital partnered with Vision Australia on a complete digital transformation. We started with an in-depth discovery session to understand their current automations and spot areas for improvement. Our first step was a full Marketing Cloud health check and a TeamX engagement to consolidate and clean up all data sources. This moved Vision Australia from a scattered data environment to a single, reliable source of truth.
Accessibility was a priority throughout. We designed new email templates from scratch, making sure every communication was not only visually appealing but fully accessible for all users. This focus on inclusion meant Vision Australia’s diverse community could engage with every message.
We then built three-step automated journeys in Journey Builder, allowing the team to automate key workflows and deliver timely, relevant communications. To support ongoing success, we ran hands-on training with Vision Australia’s marketing team. These sessions were practical and engaging, giving the team the confidence to manage their new digital tools independently.
The Results
Vision Australia is now delivering more targeted, personalised communications to supporters and donors, directly thanks to their enhanced use of Salesforce Marketing Cloud. The data clean-up and automation have saved the team countless hours and improved efficiency across the board. Automated journeys have helped Vision Australia reach supporters at the right moment and build stronger, lasting relationships. This digital transformation is delivering measurable results and supporting the organisation’s vital mission into the future.
The Impact for Staff and Supporters
The biggest win isn’t just better data, it’s stronger human connection. Vision Australia can now reach out to supporters and donors with messages that truly resonate, while the team can focus on serving their community rather than getting bogged down in manual tasks. The transformation has deepened the sense of support and belonging for everyone involved, reinforcing Vision Australia’s mission every step of the way.
Ready to Maximise Your Salesforce Investment?
If you’re looking to get more out of Salesforce and build real engagement with your community, Xenai Digital can help. Contact us today for a consultation and see how we can drive better results together.