Salesforce ANZ recognises Xenai Digital among the region’s global winners for Data 360 innovation and measurable customer impact
Xenai Digital has received the 2027 Salesforce Partner of the Year award for System of Context at Dreamforce in San Francisco. The global recognition celebrates our work connecting enterprise data foundations with the context that people and AI agents need to make better decisions.
The official Salesforce ANZ feature on the 2027 Partner of the Year winners highlights Xenai Digital and Cloudwerx as local partners creating global impact across Data 360, Agentforce and AI. For Xenai Digital, the award also recognises a practical belief that guides our delivery: technology creates value when trusted data can be used at the right moment, across the business.
A global award grounded in ANZ customer impact
Salesforce recognised Xenai Digital in the System of Context category for work that connects enterprise data foundations to AI and customer experience. The award moves Xenai’s story from regional recognition to the global Salesforce ecosystem, following our 2025 Salesforce ANZ Customer Success and Innovation Partner of the Year award.
The two awards recognise different parts of the same discipline. A Salesforce programme should improve a business outcome after go-live, and the architecture, operating model and adoption plan should make that result measurable. The official Salesforce ANZ write-up points to the Fiji Airways transformation as a clear example.
Why Salesforce highlighted the Fiji Airways transformation
Working with Fiji Airways, Xenai Digital delivered a world-first integration connecting data from Snowflake into Salesforce Data 360. The approach made customer and operational information available across marketing, customer service and sales while avoiding a lengthy, sequential integration programme.
Salesforce reported that the streamlined data foundation delivered a 442 percent return on investment and supported more personalised traveller experiences. Xenai worked on data contextualisation alongside the Salesforce platform setup, which reduced traditional integration delays and brought useful data into the programme earlier.
This result matters because many organisations already hold valuable customer information in data warehouses, CRM platforms and operational systems. The constraint is often not the amount of data available. It is the time and effort required to make selected data trustworthy, governed and usable inside the workflows where decisions happen.
What System of Context means for Data 360 and Agentforce
A System of Context connects customer history, operational signals, business rules and permissions so a person or AI agent can understand what is happening before taking action. Salesforce Data 360 provides the data foundation, while Agentforce uses governed data, knowledge and actions to support work across service, sales, marketing and other business functions.
As Pauline Pangan, Co-founder and CEO of Xenai Digital, explained in the Salesforce ANZ feature, “Successful AI transformation doesn’t start with AI, but with trusted, connected data and context.” An agent can only be as accurate and useful as the information it receives and the rules that govern what it may do.
For business leaders, this changes the starting question. Instead of beginning with every available data source or a broad list of AI ideas, teams can identify the decisions and customer moments that matter most. They can then connect the minimum trusted context required to improve those outcomes and expand from proven use cases.
What the award means for Salesforce customers in ANZ
Salesforce’s recognition of Xenai Digital and Cloudwerx shows that ANZ partners can set global benchmarks in data, AI and customer success. It also gives customers a practical standard for evaluating transformation partners.
Start with the business result. Define the service, growth, productivity or customer outcome that must change before selecting the technology pattern.
Connect the context that changes the decision. Prioritise current, governed data that improves a specific interaction or workflow rather than integrating every source at once.
Design for adoption and measurement. Set baselines, operating responsibilities and success measures early so the programme can prove value after launch.
Build AI on a usable data foundation. Give Agentforce reliable context, approved knowledge and clear permissions before moving an AI use case into production.
From Dreamforce recognition to the next customer outcome
Receiving the award at Dreamforce is a proud moment for Xenai Digital, but its value lies in what it validates for customers. Connected data can shorten the path from a Salesforce investment to better decisions, more relevant customer experiences and more dependable AI.
The recognition belongs to the Xenai team, our customers and the Salesforce colleagues who have helped turn difficult data and transformation challenges into measurable results. We will carry that standard into the next engagement across Australia, New Zealand and the wider APAC region.
Read the original Xenai Digital award announcement or talk to our team about your Data 360, Agentforce or Salesforce transformation roadmap.